I’m surprised but delighted by the amount of interest in my new direction – assetize your website. So it seems there’s lots of interest in treating your website as a business asset instead of a cost center. But my continuing research into marketing this proposition has led me to consider other aspects of assetization.
Now if you’re looking for the usual explanation of how my services add value to your enterprise look away now. Because I’ve written this article to prompt a debate about how assetization affects our businesses in different ways. Including what we all need to consider as consumers attitudes to assetization changes.